The Nibbl brand.
Everything you need to represent Nibbl correctly - our name, logo, colours, pills, type and voice. If you're writing about us or building something with us, start here.
About Nibbl
A boilerplate for articles, applications and partner pages. Use it as written.
Nibbl is an award-winning AI pantry app that helps households waste less food and save money. It tracks what's in your kitchen, shows what to use before it expires, and suggests recipes from what you already have. Nibbl was created by Hayden Kong and is made in South Australia. It is operated by Perspective Global Pty Ltd (ACN 697 873 368).
- Founder
- Hayden Kong
- Based in
- South Australia
- Available on
- iPhone & web
- Operated by
- Perspective Global Pty Ltd
The name
One word, capital N, no e.
Nibbl App
The full product name, as it appears on the App Store.
Nibbl
The short form, for everything else. One word, capital N.
Nibble
Never spelled with an e.
NIBBL
Never in all caps in running text - the wordmark handles that.
Logo
Download the originals - please don't recreate them.
Do
- Give the logo clear space equal to the height of its "N" on all sides.
- Use the wordmark on light surfaces and the app icon on any surface.
- Keep it at a size where the wordmark is easy to read.
Don't
- Recolour, stretch, rotate, outline or re-typeset it.
- Place it over busy photography.
- Add effects like shadows, gradients or glows.
Colour
Nibbl Orange leads; everything else supports. Click a swatch to copy its hex value.
Pills
Our signature shape. Short, sentence-case labels in fixed colour pairs - hover them.
- Cook what you have
- Free to start
- AI-powered logging
- Waste less
- Catch expiry dates
Orange
Ink on Nibbl Orange
Peach
Brown on Peach
Ink
White on Ink
Mint
Deep Teal on Mint
White
Ink on white, hairline edge
- Keep labels to a few words. Pills label things; they don't explain them.
- Only use the pairs above - each one is checked for readable contrast.
Typography
Two free Google Fonts.
Aa
Plus Jakarta Sans
Headlines, display and pills. Semibold, tight letter-spacing, sentence case.
Voice
How Nibbl sounds.
Plain, warm, and brief. We talk about food and money like a friend would - no jargon, no guilt, no exclamation marks doing the selling.
Use the spinach before it turns.
Stop wasting food NOW!!
Log the whole shop with one photo.
Leverage AI-driven inventory ingestion.
Most families bin more food than they think.
You're throwing money in the bin and should feel bad.
Writing about Nibbl?
For interviews, screenshots, partnerships or a use we haven't covered here, get in touch.