Free at its core
Cutting food waste shouldn't cost you more money. Unlimited pantry tracking, AI logging, expiry reminders and recipes are free - no credit card, ever.
Our story Less food in the bin.
Less food in the bin.
More on the family table.
Nibbl is an award-winning, AI-powered pantry built in South Australia. It keeps track of what's in your fridge, tells you what to use first, and turns it into dinner - so families can stop paying for food they never eat.
- Award-winning since 2023
- Made in South Australia
- Free to start
- iPhone & web
Why we exist
Grocery bills keep climbing, and a lot of what we buy never gets eaten. We built Nibbl to fix both at once - without changing how your family shops or cooks.
$2,500
The average Australian household spends over $2,500 a year on food that ends up in the bin.
60%
Of all the food wasted worldwide, 60% is wasted at home - more than shops and restaurants combined.
Most of that waste isn't carelessness. It's the spinach that got pushed to the back, the yoghurt nobody remembered opening, and the second bag of carrots bought because no one knew there was one at home. Busy families don't need a lecture - they need a system that remembers for them.
What we believe
Built for real kitchens and real budgets.
Effortless by design
If it takes longer than unpacking the shopping, families won't keep it up. Log a whole shop by receipt or voice - no typing, no spreadsheets.
About 10 seconds a shop
Privacy-first
Your pantry is yours. We only use your data to power features like expiry tracking and recipe matching for your household.
For everyday kitchens
Built for real households and real grocery budgets - the weekly shop, the school-night dinner, the leftovers - not just for power users.
Works on iPhone & any browser
How Nibbl works
See the features in detail →Four small habits, done for you.
- 01 · Log it
One photo logs the shop
Snap a receipt or say what you bought. AI sorts every item, predicts a realistic expiry date, and keeps the receipt so you can see what you spent.
- 02 · Use it first
Know what needs eating
An expiring-soon list and reminders nudge you before food turns.
- 03 · Cook it
Dinner from your fridge
Recipes ranked by what you already have, using what's expiring first.
- 04 · Share it
Pass on the extras
Find food banks near you for anything your family won't get through.
Our journey
From SmartFoods to Nibbl.
Nibbl started life in 2023 as a prototype called SmartFoods. Four years of building, testing and competing later, it's an award-winning app on the App Store - recognised every single year along the way.
- 2026Nibbl
On the App Store, and a pitch win
The native iOS app goes live on the App Store alongside the web app, and Nibbl takes first place at the Unley Fish Tank youth entrepreneurship pitch.
- 2025Nibbl
A new name and a public beta
SmartFoods is rebuilt and rebranded as Nibbl, and the first public beta goes live.
- 2nd, Young ICT Explorers SA
- 2024SmartFoods
A sharper product, national recognition
SmartFoods matures from prototype into a sharper product, and is recognised at state and national level.
- 1st, Young ICT Explorers SA
- Highly Commended, national
- 2023SmartFoods
Where it started
The first SmartFoods prototype: the foundational concept and early architecture that Nibbl still builds on.
- 1st, Young ICT Explorers SA
- 2nd, national
Behind Nibbl
Created by Hayden Kong.
Nibbl was conceived, designed and developed by Hayden Kong. What started as a single prototype called SmartFoods has grown, through years of iteration and competition, into an award-winning app used by a growing community of beta testers.
- Concept
- Design
- Development
Made in South Australia
Nibbl is designed and built in South Australia, for Australian kitchens and Australian grocery bills.
What's next
We're just getting started.
Coming soon
Nibbl Plus
SMS spoilage alerts, more AI credits, unlimited recipe generations, and advanced waste & savings analytics - for households that want it all.
On the roadmap
Smarter recipes
Even better matching to what you already have and what is about to expire, so dinner takes less thinking.
Nibbl for iOS
Get in touchTry it with this week's shop.
The native app is live on the App Store. Same pantry, same account - it just syncs with the web.
Questions, feedback or press?
Tell us what would make Nibbl work better for your household - we'd love to hear from you.
Contact us